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What is a design strategy?

A plan or roadmap that lists pririoties for design that is aligned to user needs, business needs. Considering desirability, feasibility and viability.

How can creating a design strategy support your AI roadmap

Design Ops or how designers work. Picking the tools for teh tool kit. The Ai design tool kit is growing with intoduction of Gen AI tools. A visual tool used in Service design maps out the customer experience and the internal organsiations processes and tech that supports it. This helps opprtunitiy areas for improvement. It also helps align with business needs and operational efficiency.

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Design with AI - AI tools in the a design toolkit. Used in the design process for example in summarizing or prototyping.

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Design for AI - AI can be designed into the technology stack that is part of delivering value.

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Frequently asked questions about our design service

  • A plan or roadmap that lists priorities for design that is aligned to user needs, business needs. Considering desirability, feasibility and viability.

  • The primary goals typically include improving user experience, enhancing service efficiency, and aligning the service with business objectives.

  • We achieve this by conducting user research, including interviews and surveys, to gather insights into user behaviour and preferences.

  • We use various methodologies, such as Design Thinking, Service Blueprinting, and Agile practices, to guide the design process and enhance collaboration.

  • Implementation plans include collaboration with stakeholders to integrate the design into existing systems while ensuring that resources and timelines are appropriately allocated.

  • Stakeholder engagement involves regular workshops, feedback sessions, and updates to ensure their insights and needs are incorporated throughout the design.

  • We create various prototypes, ranging from low-fidelity wireframes for initial concepts to high-fidelity interactive models for user testing and validation.

  • Success is measured through key performance indicators (KPIs), user feedback, and performance metrics to ensure the design meets organizational and user goals.

  • User feedback is collected through surveys, interviews, and usability testing sessions, followed by analysis to identify trends and areas for improvement.

  • We approach this by considering the user journey across all touchpoints, ensuring a consistent experience that is tailored to both digital and physical interactions.

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