What is user research?
TODO
What do you get out of doing user research?
TODO
User research to undertand user pain points what users value
Understand the problem to solve.
Explorative user research vs user testing
Explorative user research is to find opprtunities in the space you are in. Testing can be conceptual testing or usability testing of a current design. Either way it is important to know when settingout to do the work to have a clear idea of the purpose.
Can you use AI to act as a user?
No, the point of user research is to do it with real people. Understanding the unique context.
Frequently asked questions about our design service
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A plan or roadmap that lists priorities for design that is aligned to user needs, business needs. Considering desirability, feasibility and viability.
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The primary goals typically include improving user experience, enhancing service efficiency, and aligning the service with business objectives.
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We achieve this by conducting user research, including interviews and surveys, to gather insights into user behaviour and preferences.
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We use various methodologies, such as Design Thinking, Service Blueprinting, and Agile practices, to guide the design process and enhance collaboration.
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Implementation plans include collaboration with stakeholders to integrate the design into existing systems while ensuring that resources and timelines are appropriately allocated.
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Stakeholder engagement involves regular workshops, feedback sessions, and updates to ensure their insights and needs are incorporated throughout the design.
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We create various prototypes, ranging from low-fidelity wireframes for initial concepts to high-fidelity interactive models for user testing and validation.
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Success is measured through key performance indicators (KPIs), user feedback, and performance metrics to ensure the design meets organizational and user goals.
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User feedback is collected through surveys, interviews, and usability testing sessions, followed by analysis to identify trends and areas for improvement.
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We approach this by considering the user journey across all touchpoints, ensuring a consistent experience that is tailored to both digital and physical interactions.
