What is a design strategy?
A plan or roadmap that lists pririoties for design that is aligned to user needs, business needs. Considering desirability, feasibility and viability.
How do you create a design strategy?
I roll up my sleeves for deep designerly work
Scope and set up a project
Lead and shape up your discovery project
Qualitative user research
Generate insights to deliver good services or generate growth
Develop an actionable strategy
Prototyping and testing
Other service design work
As service designer I have added value accross the entire design process. Organisation benefot from service design beyond discoveries. During implementation and inclding handing over support to sustainment.
Other service design for AI adoption
Design research will help you prirortise what problems to solve and where AI is a solution that is right for your users and or staff.
Frequently asked questions about our design service
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A plan or roadmap that lists priorities for design that is aligned to user needs, business needs. Considering desirability, feasibility and viability.
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The primary goals typically include improving user experience, enhancing service efficiency, and aligning the service with business objectives.
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We achieve this by conducting user research, including interviews and surveys, to gather insights into user behaviour and preferences.
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We use various methodologies, such as Design Thinking, Service Blueprinting, and Agile practices, to guide the design process and enhance collaboration.
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Implementation plans include collaboration with stakeholders to integrate the design into existing systems while ensuring that resources and timelines are appropriately allocated.
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Stakeholder engagement involves regular workshops, feedback sessions, and updates to ensure their insights and needs are incorporated throughout the design.
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We create various prototypes, ranging from low-fidelity wireframes for initial concepts to high-fidelity interactive models for user testing and validation.
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Success is measured through key performance indicators (KPIs), user feedback, and performance metrics to ensure the design meets organizational and user goals.
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User feedback is collected through surveys, interviews, and usability testing sessions, followed by analysis to identify trends and areas for improvement.
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We approach this by considering the user journey across all touchpoints, ensuring a consistent experience that is tailored to both digital and physical interactions.
